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Multicultural Community Clinical Psychology & the Media  

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Welcome!

Welcome to "Multicultural Community Clinical Psychology & the Media" LibGuide.  Interested in approaching a larger, diverse audience ? This guide is meant to assist you with locating television and radio programming networks with a multicultural audience.  

Break a leg!

Television Program - Los Angeles County

Los Angeles County is home to a variety of cultures and diverse communities.  It's television programming boasts a wide range of channels that appeal to these differing communities offering a multicultural community aspect to entertainment, news, sports and much more.  As a multicultural community clinical psychologist, it is beneficial to know how to get in touch with these networks.  Here is a list of all the television networks available in the Los Angeles County. 

For more information regarding Los Angeles County Television Networks, see the Los Angeles Alamanc website http://www.laalmanac.com/media/TVStations.htm and the Los Angeles County Television chart http://ceo.lacounty.gov/Forms/Media/TVchart.pdf

Preparation for Working With the Media - a guide from APA

 

APA Tips for Working With the Media

Do your homework

  • keep up with your topics
  • read the publication
  • watch the program for which you will be interviewed

Don't take cold calls

  • get information and call back within the reporter's deadline.

Whether to interview:

  • Don't do an interview outside of your range of knowledge.
  • Don't do an interview if you haven't rehearsed.

Preparing for the interview:

  • Create 3 to 5 talking points.
  • Anticipate the questions, and practice the answers.
  • Practice being brief, think "sound bites". Figure on less than 30 seconds for radio/television.
  • Prepare a fact sheet on your topic and fax it to the reporter before your interview, alerting the reporter to complicated but important points.
  • Never go off the record. There is no such thing.

The interview:

  • State your key talking points during the interview.
  • Use transitional bridges to keep your message on track:
    • "What's important here is"
    • "The bottom line is"
    • "The real issue is"
    • "Let me explain something"
    • "Let's get back to the data"
    • "That's a good question, but what is really important is..."
    • "I'd like to make this point before I continue."
    • "Let me give you the latest information on…that is really interesting."
  • Be concise in your responses to prevent being misquoted. Avoid jargon.
    • Don't volunteer negatives.
    • Don't repeat inaccurate information.
    • Don't speculate or answer hypotheticals.
    • Don't be afraid to say "I don't know."
  • If being quoted, request to have quotes read back to you.
  • Correct misinformation.

(Information taken from http://www.apa.org/pubs/authors/media/tips.aspx)

Subject Guide

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Robin Schiff
 

Suggested Reading - Books

Perfect public speaking - Bhalla, Ashok.
Call Number: eResource
ISBN: 9788182472440
Publication Date: 2009.

Cover Art
The Complete Guide to Public Speaking - Jeff Davidson
Call Number: eResource
ISBN: 0471236071
Publication Date: 2002-10-17

Cover Art
31 secrets to speech, movement, and visual AIDS - Jeff Davidson
Call Number: eResource
ISBN: 9781607290773
Publication Date: 2008-01-01

Cover Art
The Power Presenter - Jerry Weissman; Weissman
Call Number: eResource
ISBN: 9780470376485
Publication Date: 2009-02-03

Cover Art
Presentation Skill - Jessica Edwards
Call Number: eResource
ISBN: 9788189940799
Publication Date: 2007

Psychology and the Media - American Psychological Association
Call Number: eResource
Publication Date: 1999

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