This is the "Multicultural Community Psychology & the Media" page of the "Multicultural Community Clinical Psychology & the Media" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Multicultural Community Clinical Psychology & the Media  

Last Updated: Jun 23, 2015 URL: Print Guide RSS Updates
Multicultural Community Psychology & the Media Print Page


Welcome to "Multicultural Community Clinical Psychology & the Media" LibGuide.  Interested in approaching a larger, diverse audience ? This guide is meant to assist you with locating television and radio programming networks with a multicultural audience.  

Break a leg!

Television Program - Los Angeles County

Los Angeles County is home to a variety of cultures and diverse communities.  It's television programming boasts a wide range of channels that appeal to these differing communities offering a multicultural community aspect to entertainment, news, sports and much more.  As a multicultural community clinical psychologist, it is beneficial to know how to get in touch with these networks.  Here is a list of all the television networks available in the Los Angeles County. 

For more information regarding Los Angeles County Television Networks, see the Los Angeles Alamanc website and the Los Angeles County Television chart

Preparation for Working With the Media - a guide from APA


APA Tips for Working With the Media

Do your homework

  • keep up with your topics
  • read the publication
  • watch the program for which you will be interviewed

Don't take cold calls

  • get information and call back within the reporter's deadline.

Whether to interview:

  • Don't do an interview outside of your range of knowledge.
  • Don't do an interview if you haven't rehearsed.

Preparing for the interview:

  • Create 3 to 5 talking points.
  • Anticipate the questions, and practice the answers.
  • Practice being brief, think "sound bites". Figure on less than 30 seconds for radio/television.
  • Prepare a fact sheet on your topic and fax it to the reporter before your interview, alerting the reporter to complicated but important points.
  • Never go off the record. There is no such thing.

The interview:

  • State your key talking points during the interview.
  • Use transitional bridges to keep your message on track:
    • "What's important here is"
    • "The bottom line is"
    • "The real issue is"
    • "Let me explain something"
    • "Let's get back to the data"
    • "That's a good question, but what is really important is..."
    • "I'd like to make this point before I continue."
    • "Let me give you the latest information on…that is really interesting."
  • Be concise in your responses to prevent being misquoted. Avoid jargon.
    • Don't volunteer negatives.
    • Don't repeat inaccurate information.
    • Don't speculate or answer hypotheticals.
    • Don't be afraid to say "I don't know."
  • If being quoted, request to have quotes read back to you.
  • Correct misinformation.

(Information taken from

Subject Guide

Profile Image
Scott Zimmer

Suggested Reading - Books

Perfect public speaking - Bhalla, Ashok.
Call Number: eResource
ISBN: 9788182472440
Publication Date: 2009.

Cover Art
The Complete Guide to Public Speaking - Jeff Davidson
Call Number: eResource
ISBN: 0471236071
Publication Date: 2002-10-17

Cover Art
31 secrets to speech, movement, and visual AIDS - Jeff Davidson
Call Number: eResource
ISBN: 9781607290773
Publication Date: 2008-01-01

Cover Art
The Power Presenter - Jerry Weissman; Weissman
Call Number: eResource
ISBN: 9780470376485
Publication Date: 2009-02-03

Cover Art
Presentation Skill - Jessica Edwards
Call Number: eResource
ISBN: 9788189940799
Publication Date: 2007

Psychology and the Media - American Psychological Association
Call Number: eResource
Publication Date: 1999


Loading  Loading...