Welcome to "Multicultural Community Clinical Psychology & the Media" LibGuide. Interested in approaching a larger, diverse audience ? This guide is meant to assist you with locating television and radio programming networks with a multicultural audience.
Break a leg!
Television Program - Los Angeles County
Los Angeles County is home to a variety of cultures and diverse communities. It's television programming boasts a wide range of channels that appeal to these differing communities offering a multicultural community aspect to entertainment, news, sports and much more. As a multicultural community clinical psychologist, it is beneficial to know how to get in touch with these networks. Here is a list of all the television networks available in the Los Angeles County.
For more information regarding Los Angeles County Television Networks, see the Los Angeles Alamanc website http://www.laalmanac.com/media/TVStations.htm and the Los Angeles County Television chart http://ceo.lacounty.gov/Forms/Media/TVchart.pdf
Radio Stations in Los Angeles County
Preparation for Working With the Media - a guide from APA
The American Psychological Association has created a great resource offering its members tips on how to work with the media. Connect to the link below to learn the following:
- Being a Spokesperson
- The Interviewing Process
- Print Interview
- Radio Interview
- Television Interview
- Further Media Training
- Correcting Inaccuracies
- Keeping a Record
APA Tips for Working With the Media
Do your homework
- keep up with your topics
- read the publication
- watch the program for which you will be interviewed
Don't take cold calls
- get information and call back within the reporter's deadline.
Whether to interview:
- Don't do an interview outside of your range of knowledge.
- Don't do an interview if you haven't rehearsed.
Preparing for the interview:
- Create 3 to 5 talking points.
- Anticipate the questions, and practice the answers.
- Practice being brief, think "sound bites". Figure on less than 30 seconds for radio/television.
- Prepare a fact sheet on your topic and fax it to the reporter before your interview, alerting the reporter to complicated but important points.
- Never go off the record. There is no such thing.
- State your key talking points during the interview.
- Use transitional bridges to keep your message on track:
- "What's important here is"
- "The bottom line is"
- "The real issue is"
- "Let me explain something"
- "Let's get back to the data"
- "That's a good question, but what is really important is..."
- "I'd like to make this point before I continue."
- "Let me give you the latest information on…that is really interesting."
- Be concise in your responses to prevent being misquoted. Avoid jargon.
- Don't volunteer negatives.
- Don't repeat inaccurate information.
- Don't speculate or answer hypotheticals.
- Don't be afraid to say "I don't know."
- If being quoted, request to have quotes read back to you.
- Correct misinformation.
(Information taken from http://www.apa.org/pubs/authors/media/tips.aspx)