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Multicultural Community Clinical Psychology & the Media: Multicultural Community Psychology & the Media


Welcome to "Multicultural Community Clinical Psychology & the Media" LibGuide.  Interested in approaching a larger, diverse audience ? This guide is meant to assist you with locating television and radio programming networks with a multicultural audience.  

Break a leg!

Television Program - Los Angeles County

Los Angeles County is home to a variety of cultures and diverse communities.  It's television programming boasts a wide range of channels that appeal to these differing communities offering a multicultural community aspect to entertainment, news, sports and much more.  As a multicultural community clinical psychologist, it is beneficial to know how to get in touch with these networks.  Here is a list of all the television networks available in the Los Angeles County. 

For more information regarding Los Angeles County Television Networks, see the Los Angeles Alamanc website and the Los Angeles County Television chart

Radio Stations in Los Angeles County

Preparation for Working With the Media - a guide from APA

APA Tips for Working With the Media

Do your homework

  • keep up with your topics
  • read the publication
  • watch the program for which you will be interviewed

Don't take cold calls

  • get information and call back within the reporter's deadline.

Whether to interview:

  • Don't do an interview outside of your range of knowledge.
  • Don't do an interview if you haven't rehearsed.

Preparing for the interview:

  • Create 3 to 5 talking points.
  • Anticipate the questions, and practice the answers.
  • Practice being brief, think "sound bites". Figure on less than 30 seconds for radio/television.
  • Prepare a fact sheet on your topic and fax it to the reporter before your interview, alerting the reporter to complicated but important points.
  • Never go off the record. There is no such thing.

The interview:

  • State your key talking points during the interview.
  • Use transitional bridges to keep your message on track:
    • "What's important here is"
    • "The bottom line is"
    • "The real issue is"
    • "Let me explain something"
    • "Let's get back to the data"
    • "That's a good question, but what is really important is..."
    • "I'd like to make this point before I continue."
    • "Let me give you the latest information on…that is really interesting."
  • Be concise in your responses to prevent being misquoted. Avoid jargon.
    • Don't volunteer negatives.
    • Don't repeat inaccurate information.
    • Don't speculate or answer hypotheticals.
    • Don't be afraid to say "I don't know."
  • If being quoted, request to have quotes read back to you.
  • Correct misinformation.

(Information taken from

Subject Guide

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Scott Zimmer

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